The Year is 2022. The Ben’s Kosher Delicatessen Journey began in 1972. A half century ago and at the same time as:
5 White House operatives were arrested for burglarizing the offices of the Democratic National Committee at the start of the Watergate Scandal.
The United States and Soviet Union signed the Anti-Ballistic Missile (ABM) Treaty.
11 Israel Athletes were murdered by Arab Gunman at Munich Olympics.
NASA’s Space Shuttle Program was officially launched.
Bloody Friday 22 bombs exploded in Belfast Ireland.
Antiwar demonstrations drew 100,000 demonstrators in US cities.
The Dow Jones closed above 1000 for the first time in history.
Roberta Flack, Don McClean, Helen Reddy, Neil Young, Pete Seeger, Joan Baez, Judy Collins …
Ah what memories …
And I am making this prediction: Ben’s will survive and thrive for the next 50 plus years, as we grow and continue to adapt to change:
How will this be done?
Instead of Goodman, Levine, Budofsky we have Flores, Molina, Velasquez.
In addition to fatty corned beef, we have vegan corned beef.
In addition to a #7 (corned beef and pastrami), we have wraps, and paninis.
Instead of hearty beef stew, we have vegetarian chili … and the beat goes on.
And so, this year we’ll be celebrating fifty years in business with monthly specials … and with Todd Silverstein (COO) and Gilah Salzano (VP) at the helm, the journey will continue and together we will reach new heights.
And from the Ben’s Family to your family: May you and your loved ones have a sweet, happy, healthy, reflective and peaceful Passover and Easter.
And please don’t forget to place your holiday orders early.
See ya at the Deli,
Ronnie
